Planning for and reacting to emergency situations

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According to Mansour (2009), crisis management requires both planning for and reacting to emergency situations. Given how the pandemic was handled, it was obvious that the CDC planning was not as meticulous as it could have been, and they were mainly reactive as opposed to proactive. For St. Jude's, I considered the most profound motivation for their campaign was to promote and improve their public image. The CDC's messaging should have been more consistent, and they should probably not have put info out as often as they did because they conflicted themselves.

Reference no: EM133777879

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