Plan to return and the average amount spent

Reference no: EM1397455

The research department wants to conduct a satisfaction survey at some of the theatres to determine how satisfied customers are with the theatre in which they just saw a movie and how much they spent (tickets, popcorn, etc.) Several questions will be asked but the main outcome measure of interest will be the percentage of customers who were completely satisfied and plan to return and the average amount spent. A few years ago a similar survey was conducted and it found that customers had seen an average of 5 movies at the theatre, had spent an average of $25, and 80% were completely satisfied and planned to return. The results also revealed that about two-thirds of the respondents spent anywhere from $15 to $35.

Reference no: EM1397455

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