Reference no: EM131014050
Describe the company's, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.
Write a six to seven (6-7) page paper in which you:
1. Develop the company's branding, pricing, and distribution strategy.
2. Provide the following marketing strategy information:
a. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
b. Develop the differentiation strategy in relation to the closest competitor.
c. Establish whether the company's intention is to be a leader or follower within the industry.
d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company's marketing strategy.
e. Discuss the marketing research tools that you used in your marketing strategy.
3. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
4. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
7. Assess the potential for your company's overall performance in relation to the marketing plan objectives.
8. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
9. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
|
The credibility of the resulting conclusions
: Conclude situations that present potential ethical and ethical issues, and develop solutions for those issues. Appropriately use effective communication techniques.
|
|
Number of the divisors function
: Let d: N → N, where d(n) is the number of the natural number divisors of n. This is the number of the divisors function, which was introduced in the previous problem set. Is d an injection? Is d a surjection
|
|
Use social media in order to increase sales
: Imagine that you have been tasked with creating an app for Apple's iTunes store. Determine two (2) research tools (surveys focus groups, concept testing, etc.) you will use to identify customers' needs. Provide a rationale for your response
|
|
Find effective cross section for thermal neutrons in reactor
: The thermal neutron cross section is zero for 238U and 580 barns for 235U. Find the effective cross section for thermal neutrons in a reactor that contains (a) natural uranium and (b) uranium enriched to 2.0% 235U.
|
|
Plan that includes future profitability
: Discuss the marketing research tools that you used in your marketing strategy.
|
|
Why are storage rings useful for high-energy accelerators
: What are the characteristics of the following conservation laws: mass-energy, electric charge, linear momentum, angular momentum, baryon number, lepton number? Explain how they are related to fundamental laws of nature. Why are storage ring..
|
|
Evaluate supply chain performance of the companies
: Analyze how each of their goods and service design concepts are integrated.
|
|
Describe the key elements for effective documentation
: Describe at least six types of user and technical documentation that you are likely to come across in an ICT environment - describe the process that you would use to review current versions of technical and user documentation.
|
|
What must be the rate of alpha particles incident on 9be
: A PuBe source has a neutron activity of 1.6 X 105 Bq. The neutrons are produced by the 9Be(a, n)12C reaction with an effective cross section of 90 mb and thickness of 3.2 cm. What is the probability of an incident alpha particle interacting with a 9B..
|