Plan promotional activities for a marketing campaign

Assignment Help Marketing Management

Reference no: EM132975168

Task 1- Plan Promotional activities for a marketing campaign

Strategic goal/Operational objective is - Marino Enterprises wants to be running the centre at 65% occupancy rate within 12 months.
a/ Meeting discussion - (Role play)

The meeting to discuss promotional activities also identified that the website for Marino Conference was outdated and not attractive to customers.
• Potential target consumers - High -end weddings, Corporate businesses, Expos, Conference groups, Event Management organizations
• Promotional Budget - $ 80,000 for this financial year
• Timeline to implement the promotional activities - 1month- 3 months
• Required resources - Marino Enterprises marketing manager/team, Outsource to consultants such as Web designer, SEO (search engine optimization) expert
• Objectives - increase the sales of the conference rooms
• Policies: Marino Enterprises - Marketing and Promotions Policy
• Procedures: Marino Enterprises - Style Guide
b/ Write your briefing report (

USE the MARINO ENTERPRISE STYLE GUIDE
Conduct an internet RESEARCH to plan your promotional activities. (Reference your sources) The following points need to be included in your report:
• A brief outline of the planning process you will follow to organize your promotional activities, from start to finish:
o what and why you are promoting (objectives of promotional activities)
o what your goals are
o who your potential target customers are
o what activities will be used to promote your conference rooms
o how much your budget is
o other resources needed
o timeframe

• Assess how the following promotional activities could be used to support the promotional objectives, including at least one pro (+) and one con (-) of each opinion. See slide of useful websites!
o Advertising -radio, TV, newspapers
o Social media marketing
o Special events / launches and networking events
o Web pages
o Direct marketing

• Identify at least four business networks that could be helpful in building business. Outline how they could be beneficial to the business.
• Choose three promotional activities that you think Marino Conference Centre should undertake. Include your reasons for identifying the activities as suitable.
• For the promotional activities you have chosen, document a specific objective for each. What should be achieved by the activity? Your objective must follow the SMART principles. (Specific-Measurable- Achievable - Relevant -Timeframe)
Specify how the Conference Centre capacity will be increased by your chosen promotional activities. Read and use the given instructions in Task3 when you specify your SMART targets such as engagement and conversion metrics...
• Outline how your promotional activities will meet the Marino Enterprises Marketing Policy and relevant legislations.

c/ Action plan - A template is sent to you!!
Develop an action plan using the template provided to set out how your recommended promotional activities will be actioned. Ensure your plan is developed with the resources budget and timelines.

Reference no: EM132975168

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