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Plan for a potential crisis

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You have been hired as an advisor to a CEO and her small company that has produced a health care product that has the potential to cause controversy with the media and other competitive stakeholders. You have been asked to present a 2-3 page report on methods the company can use to prevent and help plan for a potential crisis that may erupt. Use chapter 3 from Weiss and at least two other sources you locate to present your recommendations in a plan to the CEO.

Reference no: EM133022777

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