Reference no: EM132182055 , Length: word count:3000

ACADEMIC DETAILS

Unit Content and Structure

This unit is designed to allow students to undertake a comprehensive business project that is relevant with their specialisation. It can be provided by industry partners or through a simulated business scenario. It can be supervised jointly by experienced academic staff and industry experts. This is a designated capstone project, allowing students to bring together and apply material learnt in the course to a real world problem.

learning outcomes

Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting

Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting

Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications

Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting

Communicate effectively the outcomes of conducting a research based project to solve a professional accounting, management and/or public relations problem in a practical business setting

Assessment

Assessment Requirements:

You are required to conduct an integrated project to reflect your knowledge and skills that acquired during your degree study.

Your project can be a real world situation, e.g., your current or previous employer (please get permission from them before start), or any company that you are familiar with. Otherwise, you can choose from a case that is listed in below table:

Requirements:

a) You can choose to conduct this project individually or in Group(* Max: 2 students in a group)
b) Submit the progress reports (no more than 2 pages);
c) Submit the final Project Report.

In your project report, you can address one or more aspects from the following key areas to discuss:

- Industry and competitive analysis
- Company resources and capabilities
- Global or multinational strategy
- E-business strategy issues
- Diversification strategies and the analysis of multi-business corporations
- Financial conditions and financial analysis
- Staffing, people management, incentives and rewards
- Organizational structure, core competencies, competitive capabilities, staffing
- Policies, procedures, operating systems, best practices, continuous improvement
- Corporate culture issues
- Ethics, values, social responsibility
- Corporate communication and public relations
- Financial conditions and financial analysis
- Staffing, people management, incentives and rewards
- Organizational structure, core competencies, competitive capabilities, staffing
- Policies, procedures, operating systems, best practices, continuous improvement
- Corporate culture issues
- Ethics, values, social responsibility
- Corporate communication and public relations

Attachment:- Outline.rar