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Placing an ad on a local radio station

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1) A small business owner is thinking about placing an ad in a local newspaper. The ad will cost $2,475 and the audience size is estimated to be 33,000. The CPM for the newspaper ad is __________.

2) A small business owner is thinking about placing an ad on a local radio station. The ad will cost $3,600 and the audience size is estimated to be 72,000. The CPM for the radio ad is __________.

3)A small business owner is thinking about placing an ad on a local TV cable company. The ad will cost $60,000 and the audience size is estimated to be 400,000. The CPM for the TV ad is __________.

4) A small business owner is thinking about placing an ad in a local magazine. The ad will cost $5,400 and the audience size is estimated to be 180,000. The CPM for the TV ad is __________.

5) A small business owner is thinking about placing an ad on a billboard next to the highway near the store. The ad will cost $6,000 and the audience size is estimated to be 500,000. The CPM for the billboard ad is __________.

Reference no: EM133253480

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