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Companies have to come up with many strategic decisions about their products from the beginning to the end. How much would it cost to make, launch, and-if need be-discontinue the product? But a big part of the decision-making process is also how to market the product.
Especially in times of recession, companies need to think about boosting their advertising spending rather than slashing it. Who will be responsible for the advertising campaign? Where are they going to advertise? Who is their target consumer?
For this discussion, pick a product that you use on a daily basis. It has to be a brand name (e.g., Colgate toothpaste, Dawn dish detergent).
Pitch this product in a different country. Describe the following:
Which country would you advertise in and why?
Which media would you pick to advertise in, and why?
What are the differences and similarities in contingency leadership and situational leadership. How are contingency leadership and situational leadership important to how successful an organization becomes.
You have just purchased a municipal bond with a $10,000 par value for $9,500. You purchased it immediately after the previous owner received a semi annual interest payment. The bond rate is 6.6% per year payable semi annually.
a. Based on these data, estimate the inventory loss. b. If the industry average gross profit was 50%, why might the insurance company be leery of the estimated loss?
Discuss the key legal investigations that may involve a healthcare facility and its staff. Be sure to include the concepts of subpoena duces tecum and subpoena ad testificandum in your answer.
Explain what approaches organizations can take to motivate their employees other than pay incentives. Explain the main reasons that these other incentives may motivate employees and justify your response.
Discuss the main tenets of Transformational Leadership Theory. Explain and provide examples. Please site reference.
Write a persuasive email message to Dick Elders founder and CEO of Marketing Plus.
Suppose that new entry decreased your demand elasticity from -2 to -3 (made demand more elastic). By how much should you adjust your price of $10? (Hint: use formula: Use the formula (p-mc)//|elasticity|)
What advantages does your organization have? What unique or lowest-cost resources can you draw upon that others cannot?
Which areas elements of the environment do you consider to have had the most influence on the decisions detailed in the case?
Can citizens (like you) affect policy decisions? What are some ways that citizens can participate in the formation and implementation of public policy?
According to Herzberg's Two Factor Theory, what is the role of hygiene factors? a. their presence leads to feelings of neutrality b. their absence leads to feelings of satisfaction c. their presence leads to feelings of satisfaction d. their ab..
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