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Pillars of the marketing code of ethics

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Reference no: EM131182308

Go to the World's Most Ethical Companies Honorees or a similar site and select a company with a reputation for ethical business practices.

(LINK - https://worldsmostethicalcompanies.ethisphere.com/honorees/)

Write a 350- to 700-word paper in which you complete the following:

  • Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) --honesty, responsibility, caring, respect, fairness, and citizenship.
  • Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

Format your paper consistent with APA guidelines.

Reference no: EM131182308

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