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Porter 5 Forces Analysis
• Objective: Learn and apply Porter 5 forces tool as a way to organize information on industry structure and gather insights about industry dynamics.
• Pick the industry of a firm relevant to you; ideally the industry of your employer.
(Note: Porter is a tool to analyze an industry, not a particular firm in that industry. So
If your employer is a hospital, analyze the healthcare industry, not the particular hospital you work for.)
• Perform a Porter 5 forces analysis on selected firm.
Submit a written analysis; approximately 2-3 single spaced pages. Bullet point and graphical formats encouraged.
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