Reference no: EM133677236

Question: Email Marketing Prepared for MKT8330 Based on your learnings to date both within this class as well as other courses, please complete the following assignment individually. The report should be written in report form. You can use bullet points for lists but otherwise your reasoning should be delivered in paragraph form. In cases where you use external sources for information you must source where you have collected the information from. Overview Earth to Table Bread Bar looking to run a retention campaign via email marketing to try to get past customers to make another visit in February for either Valentine's Day or family day. The Restaurant has a database that they have given you access to that they have collected over the past few years of all their patrons. Their goal is to get 3 reservations via a single email. The client is open to take your suggestion on what subset of their database should be targeted. They want you to pick a group that you believe you will have the highest success rate with and the group that you believe will be appreciative of the email. Task 1) Gain knowledge of how to succeed at email