Pick category basically dominated by two main brands

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Reference no: EM132304080

Pick a category basically dominated by two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved? What do brands mean to you? What are your favorite brands and why? Why do you think brands fail? Check to see how your perceptions of brands might differ from those of others. PROVIDE REFERENCES.

Reference no: EM132304080

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