Pick brand extension, Pick a brand extension. Use the

Pick brand extension

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Pick a brand extension. Use the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute to the equity of a parent brand. If you were the manager of that brand, what would you do differently? Do you think a brand like Xerox will be able to transform its product meaning? What are the arguments for or against?

Reference no: EM131156190

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