Pick an existing company and their product

Reference no: EM133211294

Question: Select a Product or Service you will take International or Global:

Tell us what product or service you may wish to use.

In the role play - this is what your CEO wants you to expand (you can either make up a product, consider a real business opportunity you want to do in your life, pick an existing company and their product and pretend you are in an executive role for that company, or use your own real company/work if you are employed or have been) as the focus of your Business Plan.

Choose a Location or Target for Global Expansion:

The management team has decided to initially introduce the product or service only in a country or countries that have a sizable population base. The preliminary report should identify the top 10 countries in terms of population size. You may wish to consult the "World Population Data Sheet" or other on-line resource.

Because economic growth opportunities are another major concern for the launch of your company's new product or service, you have also been asked to study the average economic growth rates for the 10 fastest-growing economies.

Finally, the CEO has indicated that investing in countries that are attractive for future growth is an important element of your company's strategic goals for the new product or service. Management has requested that you also study the attractiveness of alternative countries based on the potential return on Foreign Direct Investment. On the Internet, find the "FDI Confidence Index" and identify the top 25 countries in terms of FDI Attractiveness. Be sure to explain what FDI Attractiveness is and how it is constructed.

Reference no: EM133211294

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