Physical evidence a customer might use to form impression

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Collier/Evans defines services cape as "all the physical evidence a customer might use to form an impression." Choose a services cape for a business with which you are familiar and list key physical attributes of the services cape and their impact on customer service and value. Explain how the services cape establishes the behavioral setting for your example. After your initial response, interact with two of your fellow students during the week.

Reference no: EM13954618

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