Physical aspect of the marketing environment

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The VCR is a physical aspect of the marketing environment that has affected moviegoing behavior in the United States. Compare and contrast the consumption situations of watching a movie in a theater versus seeing the same movie at home on your DVD player or VCR. Discuss the reciprocal interactions among environment, behavior, and cognitive and affective responses. What long-term effects do you think the in-home VCR environments will have on moviegoing? What can movie theaters do to improve the situation?

Reference no: EM13952340

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