Physical appearance of the questionnaire

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The physical appearance of the questionnaire affects

1.Multiple choice or closed questions as they have the advantages of easy handling, simple to answer, quick and relatively inexpensive to analyse.

2.The question with only two possible answers (usually 'Yes' or 'No')

3.the cooperation the researcher receives from the recipients and as such an attractive looking questionnaire, particularly in mail surveys, is a plus point for enlisting cooperation.

4.question-sequence which should usually go from the general to the more specific and the researcher must always remember that the answer to a given question is a function not only of the question itself

Reference no: EM133025362

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