Reference no: EM133048782

Could you agree/disagree and add more information regarding the below message? "The big data phenomenon has definitely taken place throughout my life in many aspects. The most relevant example being personalized ads on social media and the internet. It's crazy to think about how companies are able to track our every moves and searches and cater their ads to fit us. They are able to purposefully target us with specific ads that they know we will most likely want to buy, possibly benefiting ourselves and the company. With companies tracking almost every aspect of their business, it also helps them to keep track of what products are the most popular and what they should be focusing on making or marketing. This can be very helpful for a company's productivity, efficiency, and profit. I think some risks of using big data are privacy issues and what happens to data if it ends up in the wrong hands. Your personal information could be spread and used for phishing and spreading false information. While big data can be very helpful, like everything else it comes with its own risks."