Philosophical differences in conduct of market research

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1. Consider a different kind of organization with which you are familiar. If you were designing a Team B mechanism for it, what would its characteristics be?

2. What seems to be the philosophical differences in the conduct of market research between the Japanese and U.S firms? Explain the difference in detail using the case of Toyota.

3. What do you see as the key success factors (for example, design of the organization, and nature of the circumstances in which it is being employed) that determine whether a Team B approach can make a significant contribution to managing a crisis?

Reference no: EM132304581

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