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Phenomenon of sensory adaptation

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Reference no: EM133322275

At least two different household products are available in the marketplace that make use of the phenomenon of sensory adaptation: Febreze's NOTICEables. and Glade's Lasting Impressions Air Freshener. Both products are air fresheners that use warmed oil to scent the air with fragrances.

a. If you were a marketing manager for an air freshener company, why should you be concerned about sensory adaptation? Be sure to provide a general definition of sensory adaptation in your response.

b. Now, pull up the product web pages for either NOTICEables or Lasting Impressions and do the following:

Explain, from a psychological standpoint (e.g. using sensory adaptation in your discussion), how this product works to support the claims made by the company.

Reference no: EM133322275

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