Phelps was embroiled in a number of controversies outside

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Phelps was embroiled in a number of controversies outside the pool. What impact did these shortcomings have on his brand value? What do these incidents tell you about maintaining and increasing brand value over time?

What does Michael Phelps need to do if he wants to play a similar transformative role in the marketing and sponsoring of swimming as Michael Jordan achieved in basketball?

Reference no: EM132370121

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Phelps was embroiled in a number of controversies outside : What impact did these shortcomings have on his brand value? What do these incidents tell you about maintaining and increasing brand value over time?
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