Phase of the strategic marketing process

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Reference no: EM131272068

1. Through marketing research, General Mills discovered that extending the black bowl beyond the package’s edge better communicated the product’s convenience. This change in packaging is an element of Warm Delights’ ____________.

A) product strategy

B) price strategy

C) promotion strategy

D) place strategy

E) penetration strategy

2. The launch of a new consumer product can cost a firm tens of millions of dollars. Securing the financial as well as the human resources for the launch of a new product happens during the _______ phase of the strategic marketing process.

implementation

planning

evaluation

segmentation

targeting

Reference no: EM131272068

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