Persuasive requests and sales messages

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Reference no: EM13721082

Question 1: Analyze persuasive requests and sales messages. What traits do persuasive requests and sales messages share in common and how do they differ? Defend your analysis with supporting examples.

Question 2: Is there justification for positive writing in a message refusing credit? In this circumstance, how might you evaluate and respond to the statement "You are not going to sell the reader; so why try to maintain goodwill?" Defend your reasoning

Lesikar, R. V., Flatley, M. E., & Rentz, K. (2008). Business communication: Making connections in a digital world (11th ed.). Boston, MA: McGraw-Hill.

Question 3: In insurance terminology, a warranty is a promise something has happened or exists (affirmative warranty) or something will happen (promissory warranty). Give two examples of promissory and affirmative warranties. What difference does it make to an insured if a false statement made by the insured is considered a warranty or a representation?

Question 4: The insured's duties after a loss are usually extensive. Please describe some of the duties of the insured after a loss occurs. What can happen if the insured fails to perform these duties? Explain your answer.

Dorfman, M. S. (2008). Introduction to risk management and insurance (9th ed.). Upper Saddle River, NJ: Prentice Hall.

Reference no: EM13721082

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