Persuasion techniques have not changed in the digital age

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Reference no: EM132155266

1. Business communicators need to use persuasion when making more than routine demands and facing a skeptical audience. True False

2. According to chapter 8, you can create effective and ethical direct-mail and e-mail sales messages employing the WIFM strategy True False

3. Persuasion techniques have not changed in the digital age. True False

4. Writing persuasive messages traveling upward do not require a special sensitivity to tone. True False

5. When writing a plan for sales messages, begin your opening with a attention getter. True False

6. Reports that present data without analysis or recommendations are primarily analytical reports. True False

7. Your business report's design should include an hierarchy of meaningful headings that highlight major points, allowing readers to see the flow of ideas. True False

8. Making sure a report's purpose is clear is critical to your business communications. True False

9. Talking with individuals directly concerned with the problem/purpose of your report, produces excellent firsthand information. True False

10. When a reader may oppose a recommendation or when circumstances suggest caution, make sure to reveal your recommendation immediately. True False

Reference no: EM132155266

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