Persuasion should be the only goals of communication

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Reference no: EM132273422

1. Please explain in a detail two paragraphs why do some scholars question the assertion that “understanding” or “persuasion” should be the only goals of communication? Explain why you agree or disagree.

2. Recall your experience in projects of all types. Who was the best project leader you have encountered so far in your career? Did this individual have exemplary persuasion skills? Do you think this project manager dealt well with conflict resolution?

3. Pick two brands from the same product category and compare their brand elements in terms of their memorability, likability, protectability, adaptability, meaningfulness, and transferability. Examples: Haagen-Dazs vs. Ben and Jerry’s ice cream, Aquafina vs. Dasani water, Michelin vs. Goodyear tires, Holiday Inn vs. Comfort Inn motels, Heineken vs. Michelob beer, and Budweiser vs. Miller beer could be used.

Reference no: EM132273422

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