Persuasion required with a market segmentation strategy

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Why does the persuasion required with a product differentiation strategy present more of a challenge than the persuasion required with a market segmentation strategy? Explain.

Reference no: EM131821835

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Persuasion required with a market segmentation strategy : Why does the persuasion required with a product differentiation strategy present more of a challenge than the persuasion required with a market segmentation?
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