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Perspectives on specific international marketing issues

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Reference no: EM131272484

Examples of a company to analysis its background, Business philosophy,and etc. From this company to contact Global distribution.

To add new perspectives on specific international marketing issues, each student will be required to find a "related topic" and give one 15-minute (approximate) discussion in class. Students need to submit a copy of the slides. For example, for the issue of international marketing research, an appropriate topic would be "The Challenge of Data Quality in Developing Markets." I suggest students find several major reference articles or consult some current information sources (trade magazines, newspapers, etc.).

The topic is about Global Distribution.

Reference no: EM131272484

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