Perspectives into the scorecard measurements

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Gucci has removed a controversial sweater from its website and apologized after some people said the sweater resembled blackface. The black turtleneck covers the face and has mouth opening with red lips surrounding it. Gucci's creative director has broken his silence over the brand's recent blackface scandal, saying racism was never his intention. In a letter to Gucci employees, Alessandro Michele, the Gucci creative director, expressed the pain he felt that one of his creative projects was seen as "an intolerable insult".

A Balanced scorecard includes a customer perspective, internal perspective, and an innovation, and financial perspective. Please design a new scorecard for Gucci and describe how you would incorporate 3 of these perspectives into the scorecard measurements.

Reference no: EM133045931

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