Reference no: EM133155404

Read the attached case and answer the following questions in full paragraph/sentence form. There are no specific line-spacing or font requirements.

Note: the events within this business case occur over a 20-year period. Be careful that your answers reflect the specific time-period in which the questions are being asked. You may find that creating a timeline of when case events and test-questions occur might be helpful.

Questions to be Answered:

1) Answer this question from the perspective of the major Record Labels:

a. prior to the existence of digital music (music sharing websites and downloads (napster), mp3 players and music streaming services) conduct a porters-5-forces analysis of the music industry by identifying whether you believe each force to be low, medium, or high and describing the specific industry characteristics driving that level of force. note - when considering the bargaining power of suppliers and buyers- you will need to identify the different groups of suppliers and buyers and analyze each group separately.

b. using your analysis from question 1a, discuss whether you believe this was an attractive industry to be in if you were one of the major record labels and why.

2) for each of the following groups, discuss whether each was better-off or worse-off after the launch of napster and why: 1) consumers; 2) super-star artists; 3) unknown artists; 4) one of the big record labels; 5) music stores.

3) using all elements from the strategy triangle from our course, describe apple inc.'s initial digital music strategy with regards to its launch of the ipod and itunes.