Reference no: EM133181688

There is an established link between company brand and organizational culture. Company brand influences potential employees, and organizational culture sets the tone for all members' interactions, growth, challenges, and ultimately is an element in whether they remain or depart. We are at a time in which organizational image and purpose resound with prospective job applicants. As you learn about the employee experience, post a response to one of the specific areas below:

• What actions can HR take to influence the image of the organization from the perspective of applicants and employees?
• How would a strong relationship with the sales and or marketing staff of the organization benefit the HR office in enhancing how potential employees view the company?
• How does "purpose" influence organizational image in the eyes of prospective applicants and employees?