Personalized marketing is emerging strategy

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Reference no: EM132268697

DIscuss and explain

1. Personalized marketing is an emerging strategy to build brand awareness and brand loyalty. Explain the concepts of relationship marketing, permission marketing, experiential marketing, and one-to-one marketing and apply each of the concepts to a brand with which you are familiar.

2. Explain the significance of Keller’s Brand Resonance Pyramid model. How is Brand “resonance” measured? What are the implications of Brand “resonance” for the customer and for the brand? Please discuss and use examples when appropriate.

Reference no: EM132268697

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