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Personalization of the company website

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Reference no: EM13646782

Choose a company that you work for or would like to work for that sells a specific product. Imagine your boss has asked you to present a possible database marketing program that the company could better use to promote its product. First, however, you must find what evidence of database marketing is currently being used, if any, and of personalization of the company website?

Reference no: EM13646782

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