Personality is usually described in terms of traits

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1. People's distinct individual personalities influences their buying behavior. Personality is usually described in terms of traits. What are these traits and how do they affect the way people purchase items? 4 examples at least (marketing)

2. Analyze floating rate financing and describe the risk not accounted for by the comparative advantage argument (what is floating rate debt ,anyway ?). How does the swap dealer hedge his currency risk as counterparty in the currency swap?

Reference no: EM131854192

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