Reference no: EM132252652

1. Personal selling:

A. Is indirect written communication between buyers and sellers.

B. Is indirect spoken communication between buyers and sellers.

C. Is not usually combined with other aspects of promotion in the total marketing mix.

D. Gets immediate feedback from consumers.

E. Is one of the least expensive components of the communications program.

2. "Personal selling:"

A. involves direct spoken communication between sellers and potential customers.

B. costs less than advertising for reaching a large, widespread market.

C. tries to communicate with many customers at the same time.

D. refers to "promoting" at trade shows, demonstrations, and contests.

E. All of these alternatives for "personal selling" are correct.

3. MASS SELLING, in contrast to personal selling:

A. is less expensive when the target customers are numerous and scattered.

B. doesn't provide immediate feedback.

C. is less flexible in adapting to customers' needs and attitudes.

D. All of these alternatives are correct.

4. "Advertising":

A. is the only form of mass selling.

B. is also called "sales promotion."

C. is concerned with "promotion" using samples, coupons, and contests.

D. involves direct spoken communication between sellers and potential customers.

E. is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

5. "Publicity":

A. is generally less useful than advertising for promoting a truly new product.

B. is mass selling that avoids paying media costs.

C. is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

D. is more expensive than all other promotion methods.

E. None of these alternatives for "publicity" is true.