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The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.
For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil.
Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.
Identify ethical and regulatory issues that should be considered when marketing in Brazil.
Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.
Write the sales pitch you would give during your 30-second elevator ride.discuss what aspects of the sales pitch are most persuasive
Which factors do you think would be the main contributors to a firm's brand equity?
Abstract algebra Find a 2x2 matrix with entries in Fp that has a power equal to the identity and an eigenvalue in Fp but is not diagonalizable.
Describe current and historical trends that shape the industry. Conduct research and provide examples of trends that have affected a company that is struggling
Would a major a major retailer such as Amazon.com or Wal-Mart be better off using a data warehouse instead of an operational database for its day-to-day transactions? Why or Why not
What approaches could ABD employ to estimate the firm's sales potential for markets in Europe and other affluent economies?
Burst of Energy is a food product positioned in the extreme sports market as a performance enhancer. A distributor of the product has see n a change
Gladwell argues that marketing research techniques like focus groups are not effectivebecause we usually react to products quickly and without much conscious thought. So, it's better to solicit consumers' first impressions rather than getting them..
Questions 1) Who is the "principal" in the client-agency relationship? a) The owner/operator of the agency b) Could be a prospective purchaser of a property c) Vendor or Landlord d) Anyone giving instructions with regard to a real estate transaction
Compare and contrast the Foreign Exchange Market and an international market of your choice. Determine an advantage and disadvantage for each.
Examine the current strategic objectives of the organization. Discuss the SWOT analysis. Determine the current structure of the organization.
Does your marketing plan involve a marketspace presence for your product or service? If the answer is "no," read no further and do not include this element.
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