Personal selling and sales promotions

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Reference no: EM133297957

Question: Imagine that you are a small entrepreneur in a small community like Plattsburgh, NY. You have a limited promotion budget but you want to increase awareness of your bicycle shop business. In addition to advertising, personal selling and sales promotions (e.g., coupons), you want to generate publicity to get your name in the media. Please suggest a creative way that you could generate publicity for your bicycle shop. Be specific.

Reference no: EM133297957

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