Reference no: EM133252555
Questions
1. Which of these statements is correct?
a) Central route processing relies on the reader scrutinising the arguments of a text. b) Central route processing relies on non argumentative aspects of a text. c) Central route processing is the same as peripheral route processing.
2. Which type of seducing agent is used when an advertisement makes use of a picture of a baby?
a) Sex sells b) Status c) The puppy factor
3. Complete the sentence: Peripheral route processing includes elements such as...
a) strong arguments. b) pretty pictures. c) the problem-solution structure.
4. Which strategy is employed when the reader activates prior knowledge when reading an argument?
a) Direct address b) End-means structure c) Self-referencing
5. The sentence "Excessive alcohol may lead to liver disease" can be seen as an example of ...
a) the puppy effect. b) a fear appeal. c) a gain framed message.