Peripheral route of persuasion

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Reference no: EM13821025

Which of the following statements is true of the peripheral route of persuasion?

A. Using the peripheral route of persuasion leads to attitudes that are more predictive of behavior.

B. Using the peripheral route of persuasion allows us to use heuristics.

C. Using the peripheral route of persuasion results in carefully thought out arguments.

D. Using the peripheral route of persuasion encourages attitudes that are more enduring.

Reference no: EM13821025

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