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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives includes television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Newspaper Audience per advertisement 100,000 18,000 40,000 Cost per advertisement $2000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. a) If the promotionsl budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached? Suppose the problem is changed as follows: Instead of maximizing the total audience contact, we now want to achieve total audience contact of at least 900,000. Write down this new constraint for the total audience contact using the variable names: T = number of television advertisements R = number of radio advertisements N = number of newspaper advertisements
This survey should be a list of questions that will garner the information needed in order to help ensure that the job being surveyed is similar to the selected job. The questions must also acquire the salary information for the surveyed job.
Which elements of the marketing communications mix would you use for each of the following scenarios?
Explain motivation and performance in management.
One of your employees slipped on the office floor and broke her arm. Identify the steps you would take to investigate this workplace accident.
Prepare a simple matrix using the organization/industry AMAZON in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce in terms of security, SCM monitoring, and performance enhancement.
Investigate utilitarianism. Writing one paragraph per question, address the following in your own words:
The Institute of Medicine (IOM) developed six specific aims to ensure the delivery and improvement of health care. Choose two from the six aims: Safe, effective, patient-centered, timely, efficient and equitable (Institute of Medicine, 2001).
Write a 700- to 1,050-word paper in which you analyze the two different selection processes and strategies by addressing the following:
Evidence-based management means that operational and strategic decisions are made based upon the evidence that goals and objectives are actually being met. Quantitative measurements must be identified and measured. This data is then used to evalua..
What does the orientation for new employees look like? What are the training methods for new employees? What types of training programs are available for current employees? (i.e.: leadership training, problem solving, team work, ...)
Provide an example that illustrates your position. Imagine that you are a manager / team leader. Rate your comfort level with resolving conflict in workplace.
please provide detailed and elaborate responses to the following questions. your responses should include examples
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