Performs each of the four functions of consumer attitude

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1. Explain how Southwest’s marketing message performs each of the four functions of consumer attitude.

2. When should the liability associated with a product warranty be recorded?

3. The Real World of Measurement For this discussion, select an organization (it can be an organization you work for or have worked for) as a basis for the following questions: Do you think that this company/organizations normally conducts validity and reliability assessments? Why do you believe this is true? Defend your answer by citing reliable sources. Response Guidelines Respond to the posts of at least two of your peers as to whether you agree or disagree with their positions. Use at least one outside source to defend your answer.

Reference no: EM132245939

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