Reference no: EM132355846
Section A: Skills Activity
Objective: To provide you with an opportunity to show you have the required skills for this unit.
A signed observation by either an approved third party or the assessor will need to be included in this activity as proof of completion.
This activity will enable you to demonstrate the following skills:
Reading
• Researches and analyses a range of textual information from a variety of sources to identify key details and determine relevance to strategic organisational requirements
Writing
• Records results of research and analysis using language and format appropriate to organisation and purpose
Numeracy
• Performs complex mathematical calculations to analyse trend data, business development opportunities andcost-benefit analyses
Navigate the world of work
• Keeps up-to-date with legislation or regulations relevant to own rights and responsibilities and considers implications of these when negotiating, planning and undertaking work
• Understands and adheres to organisational policies and objectives
Get the work done
• Uses logical planning processes, and an increasingly intuitive understanding of context, to identify risk factors, and to evaluate alternative strategies and resources
• Makes a range of critical and non-critical decisions in relatively complex situations, analysing information and taking a range of factors and constraints into account
• Recognises potential of new approaches, including new technologies, to enhance work practices and outcomes
Answer the activity in as much detail as possible, considering your organisational requirements.
1. Identify, gain access to, read and understand three different sources of information on a current industry trend relevant to your role (e.g. trade magazines and journals, newspaper articles, websites, blogs, statistics and data, books, legislation, etc.)
Summarise the most interesting and relevant information and create a one-page handout that could be given to colleagues as reference material.
Attach your handout to your workbook.
2. Outline a formula for calculating return on investment.
Using real data from your role and/or workplace, give working examples of this formula with short explanations of each step.
If you do not have access to real data then your assessor will provide you with an example of a previous international marketing plan. Pull the data from this document and create a working example for your formula.
Attach your notes to your workbook.
3. Identify a piece of legislation or a regulation that is key to your role.
Write a short report (maximum two pages) covering the following points:
• How do you keep up-to-date with this legislation/regulation?
• Have there been any recent changes and/or amendments?
• How does it impact on your role?
• What do you have to consider when negotiating, planning and undertaking work?
• How do you ensure you are following this legislation/regulation?
Attach your report to your workbook.
4. Your assessor will provide you with information sources on countries and markets being considered for entry. Choose one country and market to work with.
Create an action plan (maximum three pages) to evaluate the potential success of your chosen country and market.
You should cover the following points:
• Any risk factors with the country and/or market
• Alternative strategies
• Economic, political and cultural considerations
• Possible technology that could be incorporated
• Any technological or communicational restraints
• Any other relevant considerations.
Your action plan should show a general overview of entering your chosen country and market.
Attach your action plan to your workbook.
Section B: Knowledge Activity (Q & A)
Objective: To provide you with an opportunity to show you have the required knowledge for this unit.
The answers to the following questions will enable you to:
• Outline relevant Australian and international standards, policies and guidelines, including those covering:
o environmental matters
o human rights
o labour relations
o packaging
o risk management
• Identify electronic commerce
• Identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations
• Explain the role of the Organisation for Economic Co-operation and Development (OECD)
• Identify and describe key features of the country or countries being considered for market entry or penetration, including:
o cross-cultural communication and negotiation styles
o Global andcountry-specificeconomic, social and industry directions, trends, practices and techniques.
Answer each question in as much detail as possible, considering your organisational requirements for each one.
1. Identify concerns that are covered by Australian and international standards, policies and guidelines for the following areas (state at least two for each):
• Environmental matters
• Human rights
• Labour relations
• Packaging
• Risk management.
2. Name at least five functions you might need to use software applications for when exploring international marketing opportunities.
3. Identify six key provisions of relevant legislation you need to consider when exploring potential new markets.
4. Briefly explain the role of the Organisation for Economic Co-operation and Development (OECD) and identify five different aims that the guidelines encourage.
5. Identify five considerations in differences in meaning when communicating across countries.
6. Give two relevant questions to ask yourself for each of the following factors when considering a country for market entry:
• Economic factors
• Political factors
• Social and cultural factors.
Section C: Performance Activity
Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit.
A signed observation by either an approved third party or the assessor will need to be included in this activity as proof of completion.
This activity will enable you to demonstrate the followingperformanceevidence:
• Document and present an evaluation of various international marketing opportunities including:
o Analysis of global business environment
o Assessment of social, cultural, political and economic factors impacting selection of market opportunities
o Risk assessment for each opportunity considered
o Analysis of financial viability of selected international marketing opportunities.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Answer the activity in as much detail as possible, considering your organisational requirements.
1. Create a step-by-step guide for evaluating international marketing opportunities (maximum eight pages).
The guide should cover the following topics:
• Reviewing the global market environment
• Assessing international business and electronic commerce market factors
• Identifying risk factors for international marketing opportunities
• Investigating international business and electronic commerce marketing opportunities.
The guide will need to be concise and adaptable, so it can be used as a template for all potential markets.
The guide can contain diagrams, charts and tables to help explain things more clearly and can also include references to external sources of information.
Attach the guide to your workbook.
Note: Need to complete the last three activities in the summative assessment Section A,B and C.
Attachment:- Evaluate international marketing opportunities.rar