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Performing a situation analysis

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Reference no: EM13988055

Performing a Situation Analysis

  • Using relevant banking industry and scenario specifics, prepare a situation analysis that is comprised of a strengths, weaknesses, opportunities, threats (SWOT) analysis. Keep the SWOT analysis concise and focused on marketing strategy. Include 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats.
  • Analyze 2 banking trends that are relevant to the bank's situation and the achievement of its long-term strategic marketing goals.
  • Compose your analysis on the achievement of your previously established goals and your new target segment.
  • Prioritize and discuss the 2 most important strengths and weaknesses regarding objective attainment in the banking scenario.

Reference no: EM13988055

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