Reference no: EM132161124
1. In the context of the triple bottom line (TBL), which of the following is a performance measure of economic sustainability?
a. Fines for environmental violations
b. Corporate ethics and governance
c. Revenue from new goods and services
d. Measures of perceived value
2. Which of the following companies is most likely to have a true understanding of customer wants and needs?
a. Harlose Suits, where customer benefit packages include more order qualifiers than order winners
b. Magnira Jewelry, where all customers are provided with the same type of jewelry
c. Blyrie Apparels, where customers are segmented into groups based on buying behavior and demographics
d. Scorla Automobiles, where customers are provided with low quality products at prices slightly lower than the standard prices