Reference no: EM132314358

Sappi's vision is:

To embed the 3P's of prosperity, People and Planet into our everyday business processes to add value to all stakeholders to help achieve the Sappi Limited vision of being, on a sustainable basis, the most profitable company in pulp, paper and chemical cellulose solutions.

The mission statement of Sappi reads as follows:

Our mission statement fulfils this aspiration by:

• Focusing on ethical performance in keeping with our values of excellence, integrity and respect.
• Generating prosperity as our ability to remain a sustainable player is founded on generating profits in the short and long term.
• Improving the lives of people through products and services that enrich their lives and by providing an environment in which they can develop their full potential.
• Treading more lightly on the planet by balancing our needs with our impact on earth.

Sappi's goal is to be the most profitable company in the industry in which they operate. The company has set itself clear goals in terms of returns, customer satisfaction, employee satisfaction and engagement. Management is committed to all the businesses and decided that growth and development will be the chosen strategies to success. In giving effect to Sappi's strategy management, employees will rely on the company's core values of excellence, integrity and respect. Core to Sappi's business is their southern African portfolio of packaging, newsprint, printing and writing paper, and tissue paper.

1. Based on the information provided on Sappi above, on which strategic planning element could you not find Information?