Reference no: EM133146938
MGT406 Strategic Management
Overview
The group project involves students making operational and strategic decisions in relation a cellphone manufacturer competing with other companies (or groups of students) within the same industry. The decisions are made in Cesim - an online simulation software that approximates operations and competitive dynamics of real-world industries. Students will act as a team of top managers when making these decisions.
Report Components:
Please make sure your report contains the following components:
• Title Page
o Please include:
• Company name and logo
• Class code and class name
• Full names and student IDs of group members
• Instructor Name
• Semester and year
• Executive Summary
o Summarize your entire report in one page or less
o Please include the following:
• Your company name
• Business model: A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, target customers, offerings, strategies, and organizational structure.
• Mission: A firm's mission is its long-term purpose. Missions define both what a firm aspires to be in the long run and what it wants to avoid in the meantime. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization.
• Real rounds analysis:
The most important component of this report is you showing me that you have learned important lessons as a result of playing the simulation game.
• Summary of Operations of real rounds:
o What was happening in the external environment? What did your competitors do and how did this impact your operations?
o What have you been doing in various functional areas of your organization? Talk about your actions/decisions in relation to production, marketing, finance, R&D, etc.
• Financial Performance
o Please make sure you discuss various measures of profitability, your stock price, and total return to shareholders.
• Strategic Plan
o External Analysis
• You need to discuss the threats and opportunities in the external environment. Please make sure you discuss both the industry environment (5 or 6 industry forces) and the broader (general) socio-economic environment (PESTEL analysis). An extensive analysis of your company's Opportunities and Threats should be given.
o Internal Analysis
• Discuss your internal resources and capabilities. You should discuss which resources or capabilities can be potentially strategic for your company and how you will develop these resources or capabilities of attaining sustained competitive advantage. You have to perform your internal analysis by using VRIO framework. An extensive analysis of your company's Strengths and Weaknesses should be given.
o Strategies
• What strategies you used, business and corporate? And why? Do you develop a sustainability/green strategy? To phrase it in a more conceptual way: which resources or capabilities you used to pursue opportunities in the external environment so that your company attains sustained competitive advantage? Please go from general to specific. Start with a general strategy (e.g. cost leadership) and then talk about the specific tactics that you have used to implement that strategy (e.g. expanding production to lower unit costs).
• Learning Points
o What did you learn about strategy (or business in general) from the simulation game? What would you do differently if you were to play this simulation game again?
• Conclusion
Attachment:- Strategic Management.rar