Perform concept screening for four pencil holder concepts

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Reference no: EM132315709

Textbook - Product Design and Development, Fifth Edition, Author - Karl T. Ulrich by Steven D. Eppinger. ISBN 978-0-07-340477-6.

Chapter 8 - Concept Selection

Exercises -

1. How can the concept selection methods be used to benchmark or evaluate existing products? Perform such an evaluation for five automobiles you might consider purchasing.

2. Propose a set of selection criteria for the choice of a battery technology for use in a portable computer.

3. Perform concept screening for the four pencil holder concepts shown below. Assume the pencil holders are for a member of a product development team who is continually moving from site to site.

4. Repeat Exercise 3, but use concept scoring.

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Thought Questions -

1. How might you use the concept selection method to decide whether to offer a single product to the marketplace or to offer several different product options?

2. How might you use the method to determine which product features should be standard and which should be optional or add-ons?

3. Can you imagine an interactive computer tool that would allow a large group (say, 20 or more people) to participate in the concept selection process? How might such a tool work?

4. What could cause a situation in which a development team uses the concept selection method to agree on a concept that then results in commercial failure?

Reference no: EM132315709

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