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Perform competitive analysis

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Reference no: EM133110635

You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy. See this link for more information.

You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your Vice President of Beverage Marketing believes this is an opportunity in the marketplace.

Your Vice President of Beverage Marketing has asked you to prepare a marketing plan to launch this new brand in the U.S. market. She has asked you to conduct research on the following:

Analyze the marketing environment, including the macroenvironmental factors. Outline what environmental factors you should be aware of and how you will adjust accordingly.

Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?

Using the segmentation, targeting, and positioning process outlined in your textbook select your target market. Also, develop your positioning strategy.

Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?

Reference no: EM133110635

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Marketing strategy : Identifying the pros and cons of decision options in the mini-case. Do some quantitative analysis, such as a breakeven analysis pertaining to decision options
Challenges to present-day marketers : Identify three of the greatest challenges to present-day marketing managers. Provide a real-world example of each of the challenges you identified.
Social media and web analytics : Social media value creation model. Define the social media value metrics. Define andestablish the social media network strategies
Targets and forecasting : This part will focus on the target market, market trends as well as how you will position your product for the market.
Perform competitive analysis : Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?
Marketing plan for the v fusion-energy product line : Summarize your marketing for the V Fusion + Energy product line. Propose your product, branding, and packaging strategy.
Global marketing opportunities : How do these trends impact global marketing opportunities and marketing decisions/ strategies?
Social media and consumer insights : SOCIAL MEDIA/CONSUMER INSIGHTS. When establishing a content strategy in social media, the main aspect to take into consideration is customer insights.
What is retailing : What is retailing? Compare and contrast specialty stores and convenience stores. Define the major tools used in a promotion mix.

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