Reference no: EM132838493

ASSIGNMENT #1

1. If you have not read the preliminary information (above), DO IT NOW. If not, you are wasting your time getting started in this section. Make sure you understand the definitions, what companies are in the group, how to start laying out your document, etc.

2. Perform basic INDUSTRY research for the ENTIRE industry you have been assigned (not just the strategic group) and look for issues by following the PESTEL model's major categories.Read what the textbook has to say about the PESTEL model and what types of things go into each category.You can also find examples online by just Googling "PESTEL Example" and reading some of the pages that show up.

3. Perform additional basic INDUSTRY analysis for the industry again, but this time use "Porter's Five Forces" model.Identify at least 2 major issues for EACH of the forces in the model. (NOTE:Again, this is an INDUSTRY analysis, not a company analysis.)

For #2 and #3 above, the following items should help you get started.I expect to see most of
these in your work because they are nearly always applicable to most industries:

Unemployment rate, disposable income, wage rates, currency exchange rates, inflation rate, etc.

Political stability at home and abroad, military strife, effects of administration changes, etc.

Changing legislation (state / Federal), changing regulation (FDA,EPA, etc.), court cases, etc.

Social and political issues regarding environmental concerns (raw materials, production, waste, etc.).

Technological developments, availability of raw materials, barriers to entry/exit, economies of scale/scope, market growth/contraction, etc.

Social trends and issues involving the products themselves, generational issues (i.e., old consumers vs. younger, demands consumers put on businesses, demand changes due to consumer preferences, differences in regional demand patterns (flavors in one area vs. another), etc.

Make sure you have AT LEASTone opportunity and one threat for each of the 11 model factors (6 from the PESTEL and 5 from Porter's), with, with no duplicates.Even though a phenomenon can technically be listed in more than one category, put it in only one. That said, make sure they are meaningful. Don't list things that are ALWAYS true (i.e., "The government forces companies to meet regulations", "Rising unemployment puts downward pressure on disposable income", etc.). Read the Q&A file about how to word items in this list.

a. They represent phenomena or trends, NOT ACTIONS that a competitor or the industry might do about them (again, this is an automatic show-stopper). Read each one aloud and ask yourself if you are saying that a company can do something. If yes, then it incorrect and you won't get a company assignment until it is corrected.
b. They apply to the environment in which the industry CURRENTLY operates, not just to one or a few companies in the industry.Remember, your focus is on the environment in which the industry operates, not on the industry competitors themselves.

4. They are not under the control or direct influence of only one or a few competitors.Using this information, create a list of Opportunities and Threats (numbered O1, O2, O3, etc. and T1, T2, T3, etc.) that would apply to the majority of the companies in your firm's industry.Opportunities and Threats ALWAYS meet the following criteria:
a. They represent phenomena or trends that CURRENTLY exist and are not past or hypothetical future problems unless there is strong and sufficient evidence that suggests that the phenomena will PROBABLY exist (and your evidence must be clear and strong, in the present tense, with solid sources to back it up).
b.
c. They do NOT describe things that are ALWAYS true (i.e., "Companies must follow government regulations", or "When unemployment goes up, people have less money to spend").
d. They are written in complete and grammatically correct sentences.
e. They are written in the present tense (not past or future tense).

Note: If you provide an opportunity that is worded to include a something a competitor or the industry can do, your answer is completely incorrect and you will just have to do it over. Just because a company says (in their annual reports) that something is an opportunity for them does not make it an opportunity. Many companies often get this incorrect.

Note:Don't use the terms "opportunity" or "threat" to describe one.

5. Make sure that each item in the list has a valid citation.That is, the items in the list cannot be just dreamed up from your imagination. The phenomena must actually exist in the current environment and you need a reference to support your statement.

6. Build your references section using Microsoft Word's built-in Source Manager. See the Word Setup document for step-step instructions for how to do this.

Attachment:- Soft Drink Manufacturing.rar