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Perform analyse and evaluate future options

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Reference no: EM133045093

Competitive Strategy

Section A:

Unseen case study question requiring the application of a single course theoretical framework or technique.

1/2 to 2 pages in length

Followed by 2 questions

  • Perform analyse
  • Evaluate future options

Possible topics

  • PEST Analysis
  • SWOT Analysis
  • Generic strategies
  • Boston Consulting Group Matrix

Section B:
Must answer 2 out of the 3 essay type questions

Possible Topics

  • Value chain analysis (capabilities)
  • Change management concepts (formulate / implement)
  • Acquistions/mergers (Why)
  • Strategic group mapping (purpose)
  • Outsourcing (considerations)
  • Portfolio analysis (usefulness)

Lecture Format

Introduction

  • Types of Diversification
  • Focus on a single business
  • Motives for Diversification
  • Limits of Diversification
  • Portfolio Analysis
  • Conclusion

Verified Expert

TWo case studies are answered. The first is on British Airways case study and the second is on NEXT case study. The Generic strategies are applied in the first case and the concepts of VAlue chain analysis makes the core of discussion in the second case.

Reference no: EM133045093

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