Reference no: EM132234412
Perform an Internal Factor Evaluation (IFE) on ADIDAS. Include a total of from eight to ten factors, including both Strengths and Weaknesses ffecting the firm and its industry. List the strengthes first and then the weakness. Be as specific as possible, using percentages, ratios, and comparative numbers whenever possible.
1) Assign to each factor a weight that ranges from 0.0 (not important) to 1.0 (very important). The weight indicates the relative importance of that factor to being successful in the firm's industry.
2) Assign a 1-to-4 rating to each key external factor to indicate how effectively the firm's current strategies respond to the factor, where 4 = the response is superior, 3 = the response is above average, 2 = the response is average, and 1 = the response is poor. Ratings are based on effectiveness of the firm's strategies to date in your judgment.
3) Multiply each factor's weight by its rating to determine a weighted score.
4) Sum the weighted scores for each variable to determine the total weighted score for the organization.
For each factor create a topic heading. Write a paragraph or two, as necessary, discussing the nature of the factor, how it will impact the firm, and its importance to the future strategy of the firm (i.e., explain why you assigned the rating score that you did)
Internal Factor Evaluation (IFE)